There’s no doubt that today retailers are faced with tougher challenges. Consumer centric shopping patterns and increased demand have caused major shifts in the apparel industry. Companies often struggle to test new categories or create small batches for their segmented customer bases.
Larger apparel companies have a difficult time testing new product categories simply because they lack the needed flexibility in their existing supply chain. The real issue is that bigger established brands can’t afford to compete with their existing supply chain because they can not accommodate small batches and test quantities like their fast fashion competitors can. Shifting an existing supply chain is an almost impossible feat. Companies with an agile supply chains, such a Zara, Mango, Forever 21 and many other fast fashion brands dominate the industry because they can swiftly pivot and adjust into new categories with ease.
Smaller companies have a different set of issues. While they can pivot and test smaller categories, smaller brands find it difficult to scale their growth with their existing supply chain. If a certain style seems popular, their current operating supply chain usually isn’t able to respond to a much larger order. The time that it would take to create a new factory relationship might mean that they miss the opportunity all together. The cost of growing their supply chain would be detrimental to the company and as a result they may find themselves in financial hardships.
Two main factors holding traditional apparel brands back:
Operational inefficiency– Within the supply chain, inefficiencies cause major delays in progress. A lack of communication, lack of visibility across key supply chain functions hinder larger companies from shifting effectively.
Trend Responsiveness – Operational inefficiencies lead to slow response times and inability to respond to latest trends.
Testing New Categories
Brands seeking to test new quantities and small batches have to seek outside sources to offset the costs and lacking in their own supply chain. Instead of trying to change an existing supply chain or continuing to disappoint customers, test small quantities with us. We provide a full scale team that can get you from idea to shipment with visibility, flexibility and much needed agility.
The brand can continue to develop the core and key products and use our time and resources to test new categories and small batches in less time. Whether you need to scale up or down, we can work with you to get your orders completed.