Blogging has come to be the forefront of style and trend and a leader in helping people decide what to buy. People love to listen to people!
Take Pinterest for example:
Pinterest has seen 50% year over year growth of user-generated content sharing. 150 million users are actively using Pinterest and over 75 billion pins (which they call ideas) exist on the Pinterest platform currently. All of this data shows that people are heavily influenced by people and not ads as many companies would believe.
Th influence people have with people is the driving force of user-generated content as well as social commerce. In fact, being a blogger makes you a part-time entrepreneur and hustler.
Bloggers have a great opportunity for product creation because their particular followers love them for their taste, trust their advice and share the same life issues. With a loyal following (something many brands lack) bloggers have the opportunity to create niche products and sell them directly to their followers.
Blogger Turned Designer Examples
Rumi Neely of Fashion Toast:
Side business: Are You Am I
Elin Kling, formerly of The Wall:
Side business: Totême
Swedish former blogger Elin Kling has had her share of side endeavors in the past, including starting blog network NowManifest and designing a collection for H&M, but her latest project is strictly sartorial. Kling started Totême in 2014 with husband Karl Lindman. The line, rooted in American sportswear and European minimalism, has a capsule collection with Net-a-Porter.
Julie Sarinana of Sincerely Jules:
Side business: Shop Sincerely Jules
The eternally popular blogger is one of the pioneers of side businesses, starting her clothing line Shop Sincerely Jules back in 2012. Originally launched with primarily graphic tees, the line now includes everything from denim to on-trend jackets, all in keeping with the blogger’s signature casual-cool style.
Chiara Ferragni of The Blonde Salad:
Side business: Chiara Ferragni Collection
As one of the highest-profile taste makers on the list, the The Blonde Salad founder is the poster child for successful side businesses by default. Chiara Ferragni Collection, her line of cheeky flats and accessories, is sold across the globe and pulls in millions of dollars in revenue for the blogger and her Milan-based team.
Emily Schuman of Cupcakes and Cashmere:
Side business: Cupcakes and Cashmere clothing line
After numerous collaborations and two books, it was only natural that Schuman start a line of her own. Filled with the feminine pieces that should make the fans of her signature style very happy, Cupcakes and Cashmere is now sold by heavy-hitting e-tailers Shopbop and Nordstrom.
How Sourceeasy Can Help You!
We help bloggers test new categories of product so that they can turn their passion into profit. Even if you aren’t a designer at heart we can interpret your vision and help you to create products that you and your loyal followers want and need.
We work with small batch and small quantities to produce items that your users will purchase. You do not have to be a designer to work with us, just create your vision and our team will take you from concept to delivery in no time.
If you have a favorite line we can help you collaborate with them to produce small quantities of items or capsule collections. Partnerships are always a good way to introduce your aesthetic and align our brand image.
No matter who your target is, we can help you to produce in any category.